Glossary

Standard terminology used across the Makinari platform.

• Agent: A specialized AI team member (e.g., Sales, CMO, Copywriter) equipped with prompts and tools to execute tasks autonomously.
• Command: A unit of work assigned to an Agent. It tracks the task, status, token budget, and results.
• Requirement: A high-level AI Goal defined by the user. The CMO agent breaks Requirements down into Commands for specialized agents to execute.
• Site: The top-level workspace or tenant in Makinari. Almost all data (Leads, Campaigns, Agents) is scoped to a specific site_id.
• Workflow: A deterministic, long-running orchestration (powered by Temporal) that coordinates multiple steps, APIs, and Agent commands (e.g., Lead Generation, Content Publishing).
• Platform API Key: A scoped authentication key for server-to-server communication, bound to a specific site_id.
• Apps Tenant: An isolated database schema generated for a specific customer application built by Makinari.