Marketing & content tools

MCP names: campaigns, segments, content, publish, copywriting.

`campaigns`

Actions: create (needs title) · list · update (needs campaign_id).

Parameter	Type	Notes
action	string	`create`, `list`, `update`
campaign_id	string	Required for update
title, description	string
status	string	`pending`, `active`, `completed`
type	string	`email`, `social`, `ad`
priority	string	`low`, `medium`, `high`
budget, revenue	object
due_date	string	ISO


POST /api/agents/tools/campaigns/create
POST /api/agents/tools/campaigns/get
POST /api/agents/tools/campaigns/update


POST https://backend.makinari.com/api/agents/tools/campaigns/create
Authorization: Bearer YOUR_API_KEY
Content-Type: application/json
 
{
  "site_id": "YOUR_SITE_ID",
  "title": "Q1 Outreach Campaign",
  "type": "email",
  "status": "active",
  "priority": "high"
}


{ "success": true, "campaign": { "id": "...", "title": "Q1 Outreach Campaign" } }

`segments`

Actions: create (needs name) · list · update (needs segment_id).

Optional: description, audience, size, estimated_value, language, is_active, attributes.


POST /api/agents/tools/segments/create
POST /api/agents/tools/segments/get
POST /api/agents/tools/segments/update


POST https://backend.makinari.com/api/agents/tools/segments/create
Authorization: Bearer YOUR_API_KEY
Content-Type: application/json
 
{
  "site_id": "YOUR_SITE_ID",
  "name": "SaaS Decision Makers",
  "audience": "professional",
  "language": "en",
  "is_active": true
}

`content`

Actions: create (needs title, type) · list · update (needs content_id).

type: blog_post, video, podcast, social_post, newsletter, case_study, whitepaper, infographic, webinar, ebook, ad, landing_page.
status: draft, review, approved, published, archived.

Body lives in text. For audience sends, use the same {{lead.*}} tokens as email. Policy: metadata.placeholders.when_unresolved.


POST /api/agents/tools/content/create
POST /api/agents/tools/content/get
POST /api/agents/tools/content/update

`publish`

Pushes drafted content to CMS or social (Outstand / Webflow). Pair with content + channel setup in Social & CMS.

`copywriting`

Draft or rewrite copy for a campaign or content item. Same site_id + action pattern as the other CRM tools.